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RAAYA
RAAYA Autumn 2026 campaign

Autumn 2026 — Campaign

The quiet part of getting dressed.

The House

RAAYA composes in small batches — nine formulas, no more. Each one is built around a single material we could not stop thinking about, then left alone until it has nothing left to prove.

Jaipur — Grasse

How a RAAYA reads

The olfactive pyramid

A fragrance does not arrive all at once. Choose a tier to read what happens, and when.

TopFirst 15 minutes

Calabrian bergamot, pink pepper

The volatile part. Citrus and spice burn off fast — this is the fragrance introducing itself, not what you will wear all day. Judging a scent here is the most common mistake.

Atlas Cedar No. 01 — as an example

Ankit Panchal, the perfumer behind RAAYA, in the Jaipur atelier

The perfumer

“I grew up between a sandalwood yard in Udaipur and a lab in Grasse. Everything I make is an argument between those two rooms.”

Ankit Panchal (अंकित पंचाल) trained in Grasse before returning to set up RAAYA's atelier in Jaipur. She works to a rule of nine — no formula leaves the bench until it can be described in three notes or fewer.

Try before you commit

01

Order the discovery set

Nine 2 ml vials — the entire house — for ₹1,200, shipped anywhere in India.

02

Live with them a week

Skin, weather and hour change everything. A single spray in a shop tells you almost nothing.

Restraint used as a material, not a limitation.
The Scent Review
The most convincing sandalwood coming out of India right now.
Atelier Journal
Nine formulas, and not one of them shouting.
Maison Weekly

Gifting

Engraved, wrapped, sent with a note in your own hand.

Up to eighteen characters engraved into the shoulder of any 100 ml bottle. Cloth-wrapped, sealed in wax, delivered with a blank card we do not fill in for you.

Eighteen characters engraved into the shoulder of a 100 ml bottle
A RAAYA bottle cloth-wrapped and sealed in wax

@raaya.perfumes

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